Color Printing, Get Noticed, Get Remembered
Submitted by Webmaster on Mon, 03/15/2010 - 17:41Did you know that color is one of the easiest ways to increase sales?
Research indicates that using color and graphics increases interest, retention, and improves comprehension.
The facts:
- Color improves comprehension by 75%
- Color increases retention 40%
- Color accelerates learning by 20%1
According to Kathleen H. Seelye, “Color and graphics add 78% retention, while a photo can result in a 130% increase in retention.”2
Use an Image to Almost Double Your Persuasiveness
A study conducted by the University of Minnesota found that the use of simple graphics increased the persuasiveness of a message by 47%. To measure the effect, they had a group of people read a passage of text and rate it for persuasiveness. Then they had another group rate the exact same text, only this time it included a graphic. The score jumped by 47%!3 continue reading...
Arcis Digital Security Certifies RISO ComColor High-Speed Inkjet Printers to Print Secured Documents
Submitted by Webmaster on Tue, 03/09/2010 - 17:21Danvers, MA – March 9, 2010 – RISO, Inc., a leader in digital printing technology, announced today that its ComColor® inkjet printers have been certified by Arcis Digital Security Inc. to print documents with its proprietary digital void pantograph (DVP) technology. DVP technology works with RISO’s high-speed inkjet printers in producing secure digitally printed documents with full color variable data.
With this newly developed digital print capability, users are no longer restricted to using pre-printed security paper stock when producing full color checks, licenses, transcripts, prescription pads, and other high-security documents. Documents can be printed in a single-step process at speeds of 450 three-up checks or 900 six-up prescription sheets per minute. In addition to standard security marks like “VOID” and “DO NOT COPY,” pantographs can also be customized to the user’s application.
"Arcis’ unique patent-pending digital void pantograph technology will allow RISO customers to benefit from a well-recognized anti-copy measure," said Andrew McTaggart, Managing Director of Arcis Digital Security Inc. “Our technology is constantly evolving to meet the needs of newer digital print systems. For some time, we have been working with Océ, Kodak, and InfoPrint Solutions on DVP in the high-volume transactional printing environment and now we are pleased to be able to enter the mid-volume transaction market with RISO.”
Arcis’ security technology is a powerful complement to RISO’s MICR-Mate®, a full-color inline MICR (Magnetic Ink Character Recognition) check printing solution. This proprietary high-speed system prints MICR checks in a single simplified process, transforming plain white paper stock into finished, secure checks with an encoded digital void pantograph pattern in seconds. This replaces the traditional multi-step process in which security stocks are produced on offset presses and then digitally over-printed, effectively eliminating work-in-process inventory and reducing labor and overall production costs by up to 30%. continue reading...
INTERQUEST Direct Mail Study: Inkjet Printers Generate Response Rates Comparable to Toner-Based Prnters
Submitted by Webmaster on Tue, 02/23/2010 - 17:12Danvers, MA – February 23, 2010 – RISO, Inc., a leader in digital printing technology, today announced the results of a recent INTERQUEST SURVEY that compared the response rates of post cards printed with electrophotographic (EP) and inkjet printing technology. The study was underwritten by RISO, but was conducted entirely by INTERQUEST, a leading market research firm centered on digital printing and publishing.
A total of 10,585 direct mail postcards were mailed to marketing executives in a variety of industries, including financial services, healthcare, banking, and manufacturing. Approximately half of the postcards were printed on a RISO full-color inkjet printer on non-gloss card stock and the other half were printed on a full-color toner-based (EP) production color printer on high-gloss card stock. The post cards offered recipients an Amazon.com gift certificate for responding to a brief online survey related to direct mail marketing.
When the responses were tabulated, INTERQUEST determined that the toner-produced postcards generated just 4% more responses (or 0.03% higher response rate) than the inkjet-produced postcards – a difference that is generally considered statistically insignificant. The study also showed that, while response rates for postcards printed by color inkjet and electrophotographic printers were nearly identical, the cost per lead generated from the inkjet-produced postcards was 62% lower than the leads generated from the EP-produced postcard.
“RISO was completely hands off in the execution and analysis of this study,” said Gilles Biscos, founder and president of INTERQUEST. “We selected the respondents, segmented the lists, contracted the printing and mailing, tabulated and analyzed the results. This was important for us in maintaining our credibility as a trusted source for the entire industry, and important to them in being able to cite an objective study. RISO is to be commended for the way they approached this study, which we hope helps advance a better understanding of direct marketing.” continue reading...
HP Boosts Quality and Value of Graphic Arts Photo Printing
Submitted by Webmaster on Thu, 02/18/2010 - 10:40HP today introduced two digital press solutions with capabilities that improve photo printing quality and color consistency.
The company also announced that output for HP Indigo presses has received a Wilhelm Imaging Research (WIR) Display Permanence rating of approximately 45 years, the first of its kind for a digital press.(1)
The new press solutions are designed for photofinishers, professional photographers, yearbook publishers, print service providers and other graphic arts professionals.
- The HP Indigo WS6000p offers professional portrait output quality as a high-quality, low-cost replacement to silver-halide systems.
- The enhanced HP Indigo W7200 Digital Press improves color management and consistency for high-volume printing of photo specialty products, including photo books.
HP additionally launched a partner solution from M-photo to manage professional lab workflow for HP Indigo presses and silver-halide output devices. HP also announced the general availability of the ARTtrust self-certification system for photographers and artists using HP Designjet Z Series Professional Photo Printers.
“Digital has crossed the gap between traditional and digital photofinishing in terms of quality, productivity and consistency, and now digital printing surpasses silver halide for photo permanence,” said Christopher Morgan, senior vice president, Graphics Solutions Business, HP. “HP’s solutions are accelerating the shift to digital, creating new business opportunities for print service providers, publishers and photographers.” continue reading...
Toshiba Launches Enterprise Digital Rights Management Solutions
Submitted by Webmaster on Tue, 02/16/2010 - 17:40IRVINE, Calif., (February 16, 2010) – Toshiba America Business Solutions Inc. (TABS) today proudly announced the availability of Fasoo.com Digital Rights Management (DRM) solutions to its direct and independent dealers and their customers. Fasoo.com DRM solutions provide persistent document security through encryption technologies that limit document access to authorized users-only. Administrators can easily control access to Microsoft Office documents, PDFs, engineering drawings, images and other common file formats. They decide who can view, edit or print the documents and for how long. Administrators can even revoke access to a document after it’s distributed.
“Fasoo’s DRM applications will help Toshiba dealers and their customers provide even greater protection against unauthorized access to sensitive financial, technical and personal information,” said Bill Melo, vice president, Marketing and Enterprise Services and Solutions, TABS. “Threats to information come from both inside and outside of organizations, and this technology helps dealers and customers better address these risks.”
In the United States alone, companies lose more than $600 billion a year due to fraud and multifunction products (MFPs), by the sheer fact that they contain sensitive information, and are a critical point of vulnerability. The demand for safer information sharing is also increasing dramatically as more organizations adopt Enterprise Content Management (ECM) systems. Existing security measures within ECM applications provide insufficient document protection when files are opened and shared with external third parties. Lack of adequate document security exposes companies to significant risk and litigation if there is a breach of critical information. In addition to the innate desire to protect one’s information and business, demand is also increasing due to recently passed federal regulations that demand increased information technology security. continue reading...
HP Helps Organizations Reduce Business Risk with Transparent Records Management
Submitted by Webmaster on Mon, 02/08/2010 - 16:37HP today introduced a records management solution that enables customers to significantly reduce the business risks associated with the growing regulatory compliance and legal discovery demands.
HP TRIM 7 – an advanced records management solution built on 24 years of experience and best practices – enables organizations to transparently manage all of their Microsoft SharePoint Server records in a single environment, regardless of the source. This includes documents as well as information found in SharePoint Server blogs, wikis, discussions, forms, calendars and workflows.
Widespread adoption of SharePoint Server provides the opportunity to consolidate and simplify the management of content stored across multiple SharePoint instances. HP TRIM 7 enables the transparent capture, search and management of all types of physical and electronic business information, including Microsoft Office SharePoint Server 2007 and the upcoming SharePoint Server 2010.
“Organizations today need solutions to manage the explosion of large volumes of information,” said Mark Gilbert, research vice president, Gartner. “New solutions are growing rapidly for authoring and managing enterprise content in various formats and sources, and this trend is truly changing the way organizations do business.”
“The explosion in Content 2.0 blogs, wikis and discussions creates new information management challenges for organizations trying to meet an escalating set of regulation,” said Jonathan Martin, vice president and general manager, Information Management Solutions, HP. ”HP TRIM allows customers to marry records management best practices and governance with dynamic collaboration platforms such as SharePoint.” continue reading...
New Toshiba e-STUDIO™ Multifunction Systems Deliver Sophisticated Yet Cost-Efficient Technology for Small- and Medium-Sized Businesses
Submitted by Webmaster on Mon, 02/08/2010 - 16:30IRVINE, Calif. -- Toshiba America Business Solutions Inc. (TABS) continues its innovation leadership in the multifunction product (MFP) market with the launch of the new Toshiba e-STUDIO™181/182/242 series. Combining an array of advanced standard and optional features, these new low-range black and white models deliver cost-efficient productivity for small- and medium-sized businesses. All three of the new models feature outstanding durability and reliability, ease of operation, high-volume utility and multifunction digital networking capabilities. The entire series also is Energy Star compliant, which translates to reduced running costs for the business, and features extended maintenance cycles and 100 percent waste-free toner recycling to help customers meet their own sustainability initiatives.
“Recent surveys show small business entrepreneurs are more optimistic entering the New Year than they were in 2009, so we see this as an excellent opportunity to enhance the products and services our dealers can offer to this vital backbone of the American economy.”
“At Toshiba, we take a customer-centric approach, developing products and technologies that solve the needs expressed to us by our customers,” said Joseph Contreras, director, Product and Solutions Marketing, TABS. “These new models bring world-class Toshiba innovation to local businesses and home offices that previously found such functionality and networking abilities out of reach due to cost. We understand versatility is a must for the small business owner who needs a rugged machine that easily and economically keeps pace as their business rapidly grows and evolves, and that’s exactly what these three new models do.” continue reading...
What is Workflow?
Submitted by Webmaster on Sat, 01/30/2010 - 07:53All too often, we hear and even use terms assuming others know exactly what we mean. One term used in the document industry is workflow- but what does it mean?
According to Wikipedia
A workflow consists of a sequence of connected steps. It is a depiction of a sequence of operations...
The flow being described often refers to a document that is being transferred from one step to another.
A workflow is a model to represent real work for further assessment, e.g., for describing a reliably repeatable sequence of operations. More abstractly, a workflow is a pattern of activity enabled by a systematic organization of resources, defined roles and mass, energy and information flows, into a work process that can be documented and learned. Workflows are designed to achieve processing intents of some sort, such as physical transformation, service provision, or information processing. (Source: http://en.wikipedia.org/wiki/Workflow ) continue reading...
HP Strengthens Security Capabilities to Help Customers Protect Data and Combat Business Threats
Submitted by Webmaster on Mon, 01/25/2010 - 17:37HP today introduced a security services portfolio and new solutions that offer increased vulnerability assessment, enhanced data protection and improved compliance controls, enabling customers to reduce infrastructure risks.
The addition of new services and solutions to the HP Secure Advantage portfolio helps customers establish a comprehensive security strategy encompassing key areas of the technology infrastructure – from the data center to desktops and printers – across the enterprise and via the cloud. continue reading...
Why Automation Should be Your Company’s New Year’s Resolution.
Submitted by Webmaster on Thu, 01/21/2010 - 19:23Everyone knows how bad the economy was this past year and this downturn caused many companies to put their IT strategies on hold. Others however, saw this as an opportunity to be proactive and begin implementing automation and moving forward with new ways of getting the job done. As we head into the New Year, look at these strategies to think about re-organizing and working smarter. continue reading...
- Be proactive! While companies need to react quickly to industry trends and changing economic and world
environments, they also need to formulate strategies for the future. Think about creating a team who will think ahead and make sure the company will get where it wants to go in the next few years. - Follow a business strategy roadmap. Don’t just jump blindly expecting the technology to magically work for you. Build a business strategy that will clarify and outline the issues you’re trying to solve. Be sure that your company is starting with a good foundation for their infrastructure that can be further built upon.
- You don’t have to implement everything at once. In fact, it is much more practical automate your business according to a strategic plan—focus on what needs attention first. Look at your industry specific government regulations to see how they expect a company to handle information management.
- Don’t wait to “play it safe” and have other companies experiment with new technology. If you stand back and wait for another company to make the first step and prove automation as a valuable investment, the next generation of technology will already have hit the business world. Your company will remain one step behind other innovating companies and will lose competitive edge.
- Think about your return on investment (ROI). If you’re worried about staffing and hiring issues, realize that once automation is implemented, people used to working manually with documents can be re-deployed to other valuable tasks. While automation still needs staff to run it, the amount of personnel can be greatly reduced. This feeds right into the ROI. Create a flowchart and see how much faster your product can hit the market with new technology. That’s savings.
