INTERQUEST Direct Mail Study: Inkjet Printers Generate Response Rates Comparable to Toner-Based Prnters
Submitted by Webmaster on Tue, 02/23/2010 - 22:12Danvers, MA – February 23, 2010 – RISO, Inc., a leader in digital printing technology, today announced the results of a recent INTERQUEST SURVEY that compared the response rates of post cards printed with electrophotographic (EP) and inkjet printing technology. The study was underwritten by RISO, but was conducted entirely by INTERQUEST, a leading market research firm centered on digital printing and publishing.
A total of 10,585 direct mail postcards were mailed to marketing executives in a variety of industries, including financial services, healthcare, banking, and manufacturing. Approximately half of the postcards were printed on a RISO full-color inkjet printer on non-gloss card stock and the other half were printed on a full-color toner-based (EP) production color printer on high-gloss card stock. The post cards offered recipients an Amazon.com gift certificate for responding to a brief online survey related to direct mail marketing.
When the responses were tabulated, INTERQUEST determined that the toner-produced postcards generated just 4% more responses (or 0.03% higher response rate) than the inkjet-produced postcards – a difference that is generally considered statistically insignificant. The study also showed that, while response rates for postcards printed by color inkjet and electrophotographic printers were nearly identical, the cost per lead generated from the inkjet-produced postcards was 62% lower than the leads generated from the EP-produced postcard.
“RISO was completely hands off in the execution and analysis of this study,” said Gilles Biscos, founder and president of INTERQUEST. “We selected the respondents, segmented the lists, contracted the printing and mailing, tabulated and analyzed the results. This was important for us in maintaining our credibility as a trusted source for the entire industry, and important to them in being able to cite an objective study. RISO is to be commended for the way they approached this study, which we hope helps advance a better understanding of direct marketing.” continue reading...
HP Boosts Quality and Value of Graphic Arts Photo Printing
Submitted by Webmaster on Thu, 02/18/2010 - 15:40HP today introduced two digital press solutions with capabilities that improve photo printing quality and color consistency.
The company also announced that output for HP Indigo presses has received a Wilhelm Imaging Research (WIR) Display Permanence rating of approximately 45 years, the first of its kind for a digital press.(1)
The new press solutions are designed for photofinishers, professional photographers, yearbook publishers, print service providers and other graphic arts professionals.
- The HP Indigo WS6000p offers professional portrait output quality as a high-quality, low-cost replacement to silver-halide systems.
- The enhanced HP Indigo W7200 Digital Press improves color management and consistency for high-volume printing of photo specialty products, including photo books.
HP additionally launched a partner solution from M-photo to manage professional lab workflow for HP Indigo presses and silver-halide output devices. HP also announced the general availability of the ARTtrust self-certification system for photographers and artists using HP Designjet Z Series Professional Photo Printers.
“Digital has crossed the gap between traditional and digital photofinishing in terms of quality, productivity and consistency, and now digital printing surpasses silver halide for photo permanence,” said Christopher Morgan, senior vice president, Graphics Solutions Business, HP. “HP’s solutions are accelerating the shift to digital, creating new business opportunities for print service providers, publishers and photographers.” continue reading...
Toshiba Launches Enterprise Digital Rights Management Solutions
Submitted by Webmaster on Tue, 02/16/2010 - 22:40IRVINE, Calif., (February 16, 2010) – Toshiba America Business Solutions Inc. (TABS) today proudly announced the availability of Fasoo.com Digital Rights Management (DRM) solutions to its direct and independent dealers and their customers. Fasoo.com DRM solutions provide persistent document security through encryption technologies that limit document access to authorized users-only. Administrators can easily control access to Microsoft Office documents, PDFs, engineering drawings, images and other common file formats. They decide who can view, edit or print the documents and for how long. Administrators can even revoke access to a document after it’s distributed.
“Fasoo’s DRM applications will help Toshiba dealers and their customers provide even greater protection against unauthorized access to sensitive financial, technical and personal information,” said Bill Melo, vice president, Marketing and Enterprise Services and Solutions, TABS. “Threats to information come from both inside and outside of organizations, and this technology helps dealers and customers better address these risks.”
In the United States alone, companies lose more than $600 billion a year due to fraud and multifunction products (MFPs), by the sheer fact that they contain sensitive information, and are a critical point of vulnerability. The demand for safer information sharing is also increasing dramatically as more organizations adopt Enterprise Content Management (ECM) systems. Existing security measures within ECM applications provide insufficient document protection when files are opened and shared with external third parties. Lack of adequate document security exposes companies to significant risk and litigation if there is a breach of critical information. In addition to the innate desire to protect one’s information and business, demand is also increasing due to recently passed federal regulations that demand increased information technology security. continue reading...
HP Helps Organizations Reduce Business Risk with Transparent Records Management
Submitted by Webmaster on Mon, 02/08/2010 - 21:37HP today introduced a records management solution that enables customers to significantly reduce the business risks associated with the growing regulatory compliance and legal discovery demands.
HP TRIM 7 – an advanced records management solution built on 24 years of experience and best practices – enables organizations to transparently manage all of their Microsoft SharePoint Server records in a single environment, regardless of the source. This includes documents as well as information found in SharePoint Server blogs, wikis, discussions, forms, calendars and workflows.
Widespread adoption of SharePoint Server provides the opportunity to consolidate and simplify the management of content stored across multiple SharePoint instances. HP TRIM 7 enables the transparent capture, search and management of all types of physical and electronic business information, including Microsoft Office SharePoint Server 2007 and the upcoming SharePoint Server 2010.
“Organizations today need solutions to manage the explosion of large volumes of information,” said Mark Gilbert, research vice president, Gartner. “New solutions are growing rapidly for authoring and managing enterprise content in various formats and sources, and this trend is truly changing the way organizations do business.”
“The explosion in Content 2.0 blogs, wikis and discussions creates new information management challenges for organizations trying to meet an escalating set of regulation,” said Jonathan Martin, vice president and general manager, Information Management Solutions, HP. ”HP TRIM allows customers to marry records management best practices and governance with dynamic collaboration platforms such as SharePoint.” continue reading...
New Toshiba e-STUDIO™ Multifunction Systems Deliver Sophisticated Yet Cost-Efficient Technology for Small- and Medium-Sized Businesses
Submitted by Webmaster on Mon, 02/08/2010 - 21:30IRVINE, Calif. -- Toshiba America Business Solutions Inc. (TABS) continues its innovation leadership in the multifunction product (MFP) market with the launch of the new Toshiba e-STUDIO™181/182/242 series. Combining an array of advanced standard and optional features, these new low-range black and white models deliver cost-efficient productivity for small- and medium-sized businesses. All three of the new models feature outstanding durability and reliability, ease of operation, high-volume utility and multifunction digital networking capabilities. The entire series also is Energy Star compliant, which translates to reduced running costs for the business, and features extended maintenance cycles and 100 percent waste-free toner recycling to help customers meet their own sustainability initiatives.
“Recent surveys show small business entrepreneurs are more optimistic entering the New Year than they were in 2009, so we see this as an excellent opportunity to enhance the products and services our dealers can offer to this vital backbone of the American economy.”
“At Toshiba, we take a customer-centric approach, developing products and technologies that solve the needs expressed to us by our customers,” said Joseph Contreras, director, Product and Solutions Marketing, TABS. “These new models bring world-class Toshiba innovation to local businesses and home offices that previously found such functionality and networking abilities out of reach due to cost. We understand versatility is a must for the small business owner who needs a rugged machine that easily and economically keeps pace as their business rapidly grows and evolves, and that’s exactly what these three new models do.” continue reading...
What is Workflow?
Submitted by Webmaster on Sat, 01/30/2010 - 12:53All too often, we hear and even use terms assuming others know exactly what we mean. One term used in the document industry is workflow- but what does it mean?
A workflow consists of a sequence of connected steps. It is a depiction of a sequence of operations...
The flow being described often refers to a document that is being transferred from one step to another.
A workflow is a model to represent real work for further assessment, e.g., for describing a reliably repeatable sequence of operations. More abstractly, a workflow is a pattern of activity enabled by a systematic organization of resources, defined roles and mass, energy and information flows, into a work process that can be documented and learned. Workflows are designed to achieve processing intents of some sort, such as physical transformation, service provision, or information processing. (Source: http://en.wikipedia.org/wiki/Workflow ) continue reading...
HP Strengthens Security Capabilities to Help Customers Protect Data and Combat Business Threats
Submitted by Webmaster on Mon, 01/25/2010 - 22:37HP today introduced a security services portfolio and new solutions that offer increased vulnerability assessment, enhanced data protection and improved compliance controls, enabling customers to reduce infrastructure risks.
The addition of new services and solutions to the HP Secure Advantage portfolio helps customers establish a comprehensive security strategy encompassing key areas of the technology infrastructure – from the data center to desktops and printers – across the enterprise and via the cloud. continue reading...
Why Automation Should be Your Company’s New Year’s Resolution.
Submitted by Webmaster on Fri, 01/22/2010 - 00:23Everyone knows how bad the economy was this past year and this downturn caused many companies to put their IT strategies on hold. Others however, saw this as an opportunity to be proactive and begin implementing automation and moving forward with new ways of getting the job done. As we head into the New Year, look at these strategies to think about re-organizing and working smarter. continue reading...
- Be proactive! While companies need to react quickly to industry trends and changing economic and world
environments, they also need to formulate strategies for the future. Think about creating a team who will think ahead and make sure the company will get where it wants to go in the next few years. - Follow a business strategy roadmap. Don’t just jump blindly expecting the technology to magically work for you. Build a business strategy that will clarify and outline the issues you’re trying to solve. Be sure that your company is starting with a good foundation for their infrastructure that can be further built upon.
- You don’t have to implement everything at once. In fact, it is much more practical automate your business according to a strategic plan—focus on what needs attention first. Look at your industry specific government regulations to see how they expect a company to handle information management.
- Don’t wait to “play it safe” and have other companies experiment with new technology. If you stand back and wait for another company to make the first step and prove automation as a valuable investment, the next generation of technology will already have hit the business world. Your company will remain one step behind other innovating companies and will lose competitive edge.
- Think about your return on investment (ROI). If you’re worried about staffing and hiring issues, realize that once automation is implemented, people used to working manually with documents can be re-deployed to other valuable tasks. While automation still needs staff to run it, the amount of personnel can be greatly reduced. This feeds right into the ROI. Create a flowchart and see how much faster your product can hit the market with new technology. That’s savings.
HP Company Foundation Donates $500,000 to Haiti Earthquake Relief
Submitted by Webmaster on Sat, 01/16/2010 - 00:39The Hewlett-Packard Company Foundation today announced that it has committed $500,000 to the American Red Cross International Response Fund to support relief efforts in Haiti following the earthquake that devastated the country this week.
The HP Company Foundation also announced that it has committed up to $250,000 to match eligible contributions by employees of HP in support of the earthquake relief efforts.
The earthquake is reported to have been the worst to hit Haiti in 200 years, and the United Nations estimates that tens of thousands of people may have been killed. The funds committed by the HP Company Foundation will, through the American Red Cross, go toward supporting short-term relief as well as helping the long-term reconstruction work needed to rebuild the country. continue reading...
Toshiba Introduces e-BRIDGE Color Profiler Tool for Even More Vibrant Printing on Award-Winning Toshiba MFPs
Submitted by Webmaster on Thu, 01/14/2010 - 01:34IRVINE, Calif.--hiba America Business Solutions Inc. (TABS), today proudly announced the introduction of the Toshiba e-BRIDGE Color Profiler Tool, a proprietary software suite designed to optimize the already highly-praised, industry-leading color reproduction quality of Toshiba color products that support International Color Consortium (ICC) profiles. The e-BRIDGE Color Profiler Tool, combined with the ES1000 spectrophotometer, enables the creation of ICC device output profiles. The resulting profile can then be used, along with the e-BRIDGE controllers internal color management, to maximize vibrancy and fidelity.
“The Toshiba e-BRIDGE Color Profiler Tool was integral in helping the award-winning e-STUDIO6530c, our fastest and most advanced color product to date, receive such high-accolades at the IPA Digital Print Forum earlier this year”. “The Toshiba e-BRIDGE Color Profiler Tool was integral in helping the award-winning e-STUDIO6530c, our fastest and most advanced color product to date, receive such high-accolades at the IPA Digital Print Forum earlier this year,” said Rory Fox, senior product manager, TABS. “This study exhaustively examines and compares large production presses. The e-STUDIO6530c was the only system under scrutiny designed primarily for general office use, and the results proved that our competitively-priced office product with an EFI Fiery Controller, did well in all the tests when compared with production presses that are priced anywhere from $300,000 to $1 million retail.”
The ability to print outstanding color images within one’s own office reduces the need to outsource short-run, on-demand printing, and can save businesses significant costs, while simultaneously increasing office productivity. Variance in temperature, humidity, substrates and many other variables all affect image quality. For example, a device in the mile-high city of Denver will require a different profile than a city in Louisiana to achieve the same level of color fidelity. The e-BRIDGE Color Profiler Tool allows businesses to make the most of their e-STUDIO color device regardless of the environment, or the media. continue reading...




