Case Studies

Challenge The Seneca Park Zoo, located in Rochester, NY, needed to do something about its undersized signage. For years, the outdoor year-round facility was creating one-off plastic laminate signs for the facility’s more than 50 animal paddocks and multiple recycling receptacles. This process caused several challenges, including the laminate not being able to withstand the harsh conditions for more than a few months. It also couldn’t be easily replaced or updated, and didn’t mesh well with the zoo’s environmentally-friendly mission. The Seneca Park Zoo needed a new, time and cost-effective way to create small signage that could survive summer and winter conditions, leaving little to no environmental impact and staying in-line with the zoo’s public image.

As a non-profit, the Seneca Park Zoo Society did not have the funds for a dedicated in-house design staff to produce the small signage. They contracted with an outside company for their larger signs, but to keep costs down, created smaller signs on 8 1/2” x 11” paper which were then laminated. Turnaround time could be several days, so as a result, last-minute announcements such as, “Sea lions are unavailable today due to pool cleaning,” typically were hand written and tacked up at the main gate.

And the plastic lamination? It didn’t hold up in the extreme range of elements this outdoor facility saw year-round, and the signs were contrary to the zoo’s mission of leaving little to no negative environmental impact.

“Those plastic signs definitely didn’t support our goal of being stewards of the environment,” said T.C. Pellett, Marketing and Corporate Relations Director for Seneca Park Zoo. continue reading...

Captaris® is a Hewlett-Packard (HP) Business Partner and since 1998 has joined with HP to improve organizational efficiency by getting the right documents into the hands of the right people, faster, more productively and more cost effectively than before. Captaris RightFax integrates with HP MFPs to consolidate all faxing services on the network,giving users convenient access to faxing capabilities on the same devices used daily for printing, scanning and copying, plus giving the company better control over document flow and security. With RightFax users gain both easy walk-up access and a central point of control for electronic or hard copy faxing. This enables them to streamline document flow processes and save time and money on administrative tasks. Tested and integrated with HP MFPs, including HP Digital Senders, RightFax is the ideal solution for organizations that want to further utilize their HP infrastructure for all their document development, duplication and distribution needs. continue reading...

Organizations that are incorporating color into their printing and imaging environments would like to be able to control access to color printing in order to maximize the return on their investments in color. This doesn’t simply mean limiting access to color, or placing controls on who uses color and who does not, although there is certainly value for some organizations in being able to do just that. But controlling access to color also means being able to monitor how color is used and to track usage by a variety of criteria, in order to make informed decisions that affect operational efficiency. And for some organizations, controlling access to color may also mean accurately determining color usage in order to bill clients or internal users for their usage. Applying color access controls in any or all of these ways enables organizations to use color as effectively and cost-efficiently as possible. continue reading...

In living color
When was the last time you watched television on a black-and-white set? Or perused a black-and-white Website? There’s no getting around it: We live in a color world, and color has a tremendous impact on the way we think and feel about almost every aspect of our lives. This paper will explore what makes color such an important component of communication, why more and more organizations are increasingly incorporating color output into their everyday operations, and how color can dramatically improve the effectiveness of communications—from seemingly minor memos to major sales presentations—in virtually any organization.

The power of color
Consider just a few examples of the powerful impact of color in everyday life.
> When you’re driving on a highway and you see a large orange sign with black lettering on the roadside ahead, what does that tell you? Even if you’re too far away to read the text, you know to be on the alert for construction and related road hazards. That’s just one example of the ways in which color can be used to communicate important practical information to entire societies. continue reading...