Perfect Printing: How to Buy Color Copiers the Right Way

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When it comes to "perfect printing," there's a lot to know--and one of the most important things to master is the subtle art of buying the perfect machines. Color copiers for your marketing team are certainly no exception. In fact, many companies struggle to buy the right machine for their needs--so today, we'll take a look at the right way to choose color copiers.

The Importance of Color

If you've done a lot of research on multifunction devices, then you probably know that color printing is one of the most widely-debated functions in the business world. Do you need it? Is it worth the price? When it comes to buying a copier for your marketing department, you only need to ask one question: what would marketing look like without color? Basically, while color printing isn't necessarily a crucial function for every device in your workplace, the marketing department needs every shade of the rainbow to get their job done right.

Buying Tips

Now that you're ready to choose a color copier, it's time to review a few buying tips that will help you make the right decision.

  • #1: Always analyze your needs.

You don't need to buy the hottest, most advanced copier on the market if you won't use all those features--but on the other hand, a machine that's too cheap will leave you with too many needs unfulfilled. Make sure you know exactly what you need and what you don't before buying.

  • #2: Read that service contract.

Service contracts are a huge part of the buying process, and if you want perfect printing, then you need to understand every word. Be sure to understand what's covered, what isn't, and who's paying for which things.

  • #3: Consider total cost of ownership.

Cheaper copiers cost more over time than higher-priced, professional quality machines. Remember to take all these details into consideration (including maintenance, consumables cost, and repairs) when calculating the price.

Want to achieve "perfect printing" in your company? Need a color copier in order to make that happen? Contact us today!

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