Industry News

Schmidt Printing Expanding Variable-Data Capabilities—and Business—with HP Indigo

CaptureEstablished in 1912 as a small, three-man commercial print shop, Schmidt Printing today is a major supplier of direct marketing and other print services. The Byron, Minnesota-based printer specializes in medium-run web printing for direct marketers and a variety of other customers, including magazine, newspaper and card pack publishers and multi-channel merchants.

In 2009, Schmidt expanded its capabilities further by adding digital printing capabilities to its offering.

“A year ago, one of our largest customers was looking for a way to print a huge quantity of short-run, personalized postcards—about 1,000 cards per run, and millions of them per week,” says Jeff Winter, Director of Sales and Marketing at Schmidt. “The only way to provide short-run quantities at the volume they were requesting  was with digital printing technology.”

“That’s when we started looking for a single solution that could offer variable data while cost-effectively handle a high volume of short run jobs,” says Winter.  Schmidt reached out to its parent company,  Taylor Corporation in Mankato, Minnesota, to help identify digital technology options that would meet their customer’s request—and at a competitive price point. Taylor is one of the ten largest graphic arts companies in the world, with over 90 locations around the globe, and  has a long history working with HP to provide end-to-end graphic arts solutions.

Working together with Taylor’s management team, Schmidt considered a number of digital printing solutions before selecting an HP Indigo W7200 Digital Press.

“Installation happened very fast,” recalls Winter. “I have to give HP kudos—within two months, we went from the purchase order to having the press on our floor and running live product.”


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